The Innovator's Method : Bringing the Lean Startup into your Organization
by Furr, Nathan and Dyer, Jeffrey
Published by : Harvard Business Review Press (Boston) Physical details: ix,268 Pages 24x14 cm | HB ISBN:9781625271464.| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books
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General Stacks | Non-fiction | 658.4063 F983I 2014 (Browse shelf) | Available | 34813 |
Include Index and Notes
A radical new method-adapting the latest techniques honed by successful start-ups-for managing innovation in established businesses. Call it "lean start-up," "design thinking," or "agile." No matter the name, it's clear that a new method is revolutionizing how to successfully create, refine, and bring ideas to market-without traditional business planning. But because these ideas and techniques run counter to conventional managerial thinking and practice, managers in established organizations have difficulty implementing them. No longer.
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