Corporate Social Responsibility: A Very Short Introduction
by Moon, Jeremy
Series: Very Short Introductions Edition statement:1st Published by : Oxford University Press (New York) Physical details: xvii,154 Pages 17x11 cm | PB ISBN:9780199671816.| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books
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General Stacks | Non-fiction | 658.408 M817C 2014 (Browse shelf) | Available | 35896 |
Includes Index and Illustrations.
Corporate social responsibility has been defined as "the responsibility of enterprises for their impacts on society." Is Corporate Social Responsibility (CSR) just window dressing or is it a contradiction in terms? In this Very Short Introduction, Jeremy Moon shows that CSR holds much more value than it first appears, and examines how it has come of age in recent years. Illustrating the sorts of CSR investments companies make, the ways in which they practice CSR, and the challenges this brings, Moon considers how the principles migrated from their US roots to become a global business phenomenon. Exploring the place of CSR in different economic, social, political, and managerial contexts, this short guide considers the many positives, but also challenges, that CSR can present for companies, societies, and governments worldwide.
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