Principles of Marketing : A South Asian Perspective
by Kotler, Philip; Agnihotri, Prafulla Y.; Armstrong, Gary; Ehsan ul Haque
Edition statement:13th Published by : Pearson Prentice Hall (Delhi) Physical details: xix,514 Pages 28x22 cm | PB ISBN:9788131731017. Year: 2010| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books
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General Stacks | Non-fiction | 658.8 K871P 2010 (Browse shelf) | Available | 18381 |
Updated and streamlined, 'Principles of Marketing' tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field.
Include Index, Appendix, References and Colored Illustrations.
Today's marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. The changing nature of consumer expectations means that marketers must learn how to build communities in addit.
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