Positioning: The Battle for Your Mind (Record no. 40261)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00550nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780070533752 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Ries, Al and Trout, Jack |
| 245 ## - TITLE STATEMENT | |
| Title | Positioning: The Battle for Your Mind |
| Statement of responsibility | Al Ries and Jack Trout |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | McGraw Hill |
| Year of publication | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 246 Pages |
| Other physical details | 20x18 cm |
| -- | PB |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Include Illustrations |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Positioning: The Battle For Your Mind is a business classic and provides readers expert, time-tested advice on advertising and branding. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | Garrison Public Library Multan | Garrison Public Library Multan | General Stacks | 2017-06-09 | CRV/GPLM/22/2017 | 659.1 R548P 2015 | 45260 | Books |