Principles of Marketing (Record no. 39638)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00457nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789332558472 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Kotler, Philip and Armstrong, Gary |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of Marketing |
| Statement of responsibility | Philip Kotler and Gary Armstrong |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | India |
| Name of publisher | Pearson |
| Year of publication | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxiii,732 Pages |
| Other physical details | 26x20 cm |
| -- | PB |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Include Appendix, Glossary and Index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| -- | Marketing--Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | Garrison Public Library Multan | Garrison Public Library Multan | General Stacks | 2017-06-07 | CRV/GPLM/20/2017 | 795.00 | 658.8 K871P 2016 | 44930 | Books |