Research Methodology : Concepts and Cases (Record no. 38694)
| 000 -LEADER | |
|---|---|
| fixed length control field | 01463nam a2200181 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789325982390 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 001.42 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Deepak Chawla |
| 245 ## - TITLE STATEMENT | |
| Title | Research Methodology : Concepts and Cases |
| Statement of responsibility | Deepak Chawla |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | Vikas Publishing House |
| Year of publication | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxx,790 Pages |
| Other physical details | 21x28 cm |
| -- | PB |
| Accompanying material | CD |
| 500 ## - GENERAL NOTE | |
| General note | Concepts and Cases. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Include Addendums, Annexures and Indexes. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Research Methodology, concepts and cases provides a comprehensive and stepwise understanding of the research process with a balanced blend of theory, techniques and Indian illustrations from a wide cross-section of business areas. This book makes no presumptions and can be used with confidence and conviction by both students and experienced managers who need to make business sense of the data and information that is culled out through research groups. The conceptual base has been provided in comprehensive, yet simplistic detail, addressing even the minutest explanations required by the reader. The language maintains a careful balance between technical know-how and business jargon. Every chapter is profusely illustrated with business problems related to all domains - marketing, finance, human resource and operations. Thus, no matter what the interest area may be, the universal and adaptable nature of the research process is concisely demonstrated. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Research--Methodology |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | Garrison Public Library Multan | Garrison Public Library Multan | General Stacks | 2017-05-31 | CRV/GPLM/20/2017 | 779.63 | 001.42 D311R 2016 | 44148 | Books |