Grab More Market Share : How to Wrangle Business Away from Lazy Competitors (Record no. 35910)
| 000 -LEADER | |
|---|---|
| fixed length control field | 01556nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781118130049 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Shafer, Ross |
| 245 ## - TITLE STATEMENT | |
| Title | Grab More Market Share : How to Wrangle Business Away from Lazy Competitors |
| Statement of responsibility | Ross Shafer |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Hoboken, N.J. |
| Name of publisher | John Wiley & Sons |
| Year of publication | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xii,105 Pages |
| Other physical details | 24x16 cm |
| -- | HB |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Although McDonald's tested the McCafe' concept--offering specialty coffee and smoothies--many years before the recession hit, the official launch took place in early 2009. Why? Because they knew that was when Starbucks' market share was most vulnerable. And, in early 2010, McDonald's raked in $420m, not only stealing a staggering amount of business from Starbucks, but applying so much pressure that in 2009, Starbucks closed over 270 locations. If you want to grow in a slowly recovering economy ... a stagnant economy ... or even a declining market, your best and only plan is to steal market share from your competitors and to remain reactive to the market's needs. This book will teach professionals how not to settle for 1% growth. Ross' research uses rock-solid case studies that teach leaders to leverage the recovery to steal 10-15% market share from competitors. Ross alerts readers to the fact that they must leverage the culture (the public consciousness) to swing dollars towards their organizations. This same discipline will help professionals predict the next human behavior changes in buying habits."--Publisher's description. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Industrial management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Garrison Public Library Multan | Garrison Public Library Multan | General Stacks | 2017-05-18 | CRV/GPLM/18/2017 | 658 S524G 2011 | 41512 | Books |