Advertising : Principles and Practice (Record no. 35439)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00497nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788131714140 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Wells, William, 1926- ; Moriarty, Sandra E. and Burnett, John, 1944- |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising : Principles and Practice |
| Statement of responsibility | William Wells ; John Burnett and Sandra Moriarty |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | Pearson Education |
| Year of publication | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxxi,592 Pages |
| Other physical details | 28x22 cm |
| -- | PB |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Include Illustration and Index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising |
| -- | Australia |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
No items available.