Marketing Research : Within a Changing Information Environment (Record no. 35292)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00576nam a22001697a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0072830875 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Hair, Joseph F. ; Bush, Robert P. and Ortinau, David J. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Research : Within a Changing Information Environment |
| Statement of responsibility | Joseph F. Hair ; Robert P. Bush and David J. Ortinau |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Boston |
| Name of publisher | McGraw-Hill,Irwin |
| Year of publication | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxvii, 700 Pages |
| Other physical details | 26x20 cm |
| -- | HB |
| 490 ## - SERIES STATEMENT | |
| Series statement | McGraw-Hill/Irwin Series in Marketing |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Include Index and Glossary |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing research |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Garrison Public Library Multan | Garrison Public Library Multan | General Stacks | 2017-05-16 | CRV/GPLM/18/2017 | 658.83 H149M 2006 | 40598 | Books |