Hospitality and Travel Marketing (Record no. 34864)
| 000 -LEADER | |
|---|---|
| fixed length control field | 01417nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0766816052 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 647.940688 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Morrison, Alastair M. |
| 245 ## - TITLE STATEMENT | |
| Title | Hospitality and Travel Marketing |
| Statement of responsibility | Alastair M. Morrison |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Australia |
| Name of publisher | Delmar, Thomson Learning |
| Year of publication | 2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xviii,625 Pages |
| Other physical details | 26x20 cm |
| -- | HB |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Include Index, Appendix and Glossary and Illustration |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | For those who are seeking a career in hospitality, travel, tourism, this [book] expresses the relationship between marketing and the tourism industry, and emphasizes a broader marketing perspective through collaborative efforts between hotels, airlines, restaurants, and travel agencies. Written to engage readers in understanding all aspects of marketing, some of the topics covered include: research and analysis; plans and strategies; marketing segmentation and trends; product development; partnership; people and service; packaging; the distribution mix and the travel trade; communications; advertising; sales promotion and merchandising; sales management; personal selling; public relations; and pricing and evaluation. The book is organized around the Hospitality and Travel Marketing System model which serves as a guide to understanding marketing functions and related techniques.-Back cover. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Tourism--Marketing |
| -- | Hospitality industry--Marketing |
| -- | Motels--Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
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