Web Marketing All-in-One For Dummies (Record no. 33841)

000 -LEADER
fixed length control field 02038nam a22001697a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780470413982
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.872
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Arnold, John [et al.]
245 ## - TITLE STATEMENT
Title Web Marketing All-in-One For Dummies
Statement of responsibility John Arnold [et al.]
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Hoboken, New Jersey
Name of publisher John Wiley & Sons, Inc.
Year of publication 2009
300 ## - PHYSICAL DESCRIPTION
Number of Pages xxxiv,894 Pages
Other physical details 23x19 cm
-- PB
490 ## - SERIES STATEMENT
Series statement For Dummies
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Includes Index and Illustrations.
520 ## - SUMMARY, ETC.
Summary, etc Everyone’s doing it — Web marketing, that is. Building an online presence is vital to your business, and if you’re looking for Web marketing real-world experiences, look no farther than Web Marketing All-in-One For Dummies.

These eight minibooks break down Web marketing into understandable chunks, with lots of examples from an author team of experts. The minibooks cover:

Establishing a Web Presence
Search Engine Optimization
Web Analytics
E-Mail Marketing
Blogging and Podcasting
Social Media Marketing
Online Advertising & Pay-Per-Click
Mobile Web Marketing

Web Marketing All-in-One For Dummies shows you how to please both customers and search engines; track your performance; market with e-mail, blogs, and social media; and more. It’s a one-stop guide to

Maximizing Internet potential for your business and ranking high in searches
Tracking how your ads, pages, and products perform
Managing pay-per-click ads, keywords, and budget, and developing marketing e-mails that customers actually want to read
Creating a blog or podcast that helps you connect with clients
Using social media outlets including StumbleUpon, Facebook, and Twitter
Leveraging mobile technology
Generating traffic to your site and writing ads that get clicks

Not only that, but Web Marketing All-in-One For Dummies includes a Google AdWords redeemable coupon worth $25 to get you started! Begin developing your Web site strategy and start marketing your business online today.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Internet marketing.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Full call number Accession Number Koha item type
    Non-fiction Garrison Public Library Multan Garrison Public Library Multan General Stacks 2017-05-07 CRV/GPLM/18/2017 658.872 A742W 2009 39617 Books

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