Beyond Viral : How to Attract Customers, Promote your Brand, and Make Money with Online Video (Record no. 31695)
| 000 -LEADER | |
|---|---|
| fixed length control field | 01489nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780470598887 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.87202854678 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Nalty, Kevin H. and Scott, David Meerman |
| 245 ## - TITLE STATEMENT | |
| Title | Beyond Viral : How to Attract Customers, Promote your Brand, and Make Money with Online Video |
| Statement of responsibility | Kevin H. Nalty and David Meerman Scott |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Hoboken,New Jersey |
| Name of publisher | John Wiley & Sons, Inc |
| Year of publication | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xx,282 Pages |
| Other physical details | 24x16 cm |
| -- | HB |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Include Notes and Index |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | BPromote your product using the most visceral form of social media-online video/b Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. iBeyond Viral/i gives you the tools and tricks to successfully use online video to reach your business goals.ulliAuthor Kevin Nalty is the only career marketer who doubles as one of the most-viewed YouTube comediansliForeword by veteran vlogger David Meerman ScottliFirst-hand case studies of leading brands include Microsoft, Starbucks, GE, MTV, Mentos, Holiday Inn, and Fox BroadcastingliLearn from the successes of top companies and startups as well as the pitfalls and mistakes many of them are making/ul Online video has huge potential, mostly untapped. Put your business at the forefront of this important medium with the proven methods described by iBeyond Viral/i. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Viral Marketing |
| -- | Internet Videos |
| -- | Business |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Garrison Public Library Multan | Garrison Public Library Multan | General Stacks | 2017-04-25 | CRV/GPLM/15/2017 | 658.87202854678 N165B 2010 | 37297 | Books |