Strategic Marketing Planning (Record no. 31633)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00480nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780170128650 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Reed, Peter, 1942- |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic Marketing Planning |
| Statement of responsibility | Peter Reed |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Australia |
| Name of publisher | Cengage Learning |
| Year of publication | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xi,316 Pages |
| Other physical details | 26x16 cm |
| -- | PB |
| Accompanying material | CD |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Include Index and Glossary |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing--Management |
| -- | Marketing--Planning |
| -- | Marketing--Study and teaching (Higher) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | Garrison Public Library Multan | Garrison Public Library Multan | General Stacks | 2017-04-25 | CRV/GPLM/15/2017 | 658.802 R322S 2007 | 37375 | Books |