Behind A Billion Screens : What Television Tells Us About Modern India (Record no. 30179)
| 000 -LEADER | |
|---|---|
| fixed length control field | 01958nam a22001817a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789351364603 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 384.550954 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Mehta, Nalin |
| 245 ## - TITLE STATEMENT | |
| Title | Behind A Billion Screens : What Television Tells Us About Modern India |
| Statement of responsibility | Nalin Mehta |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Noida |
| Name of publisher | HarperCollins Publishers India |
| Year of publication | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxvii,282 Pages |
| Other physical details | 14x22 cm |
| -- | HB |
| 500 ## - GENERAL NOTE | |
| General note | What Television Tells Us About Modern India. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Include Color Illustrations, Endnotes and Index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | What is happening to India's television industry? How is it adapting to the rapid changes in the country? And what does India's television programming tell us about the state of the nation? Television touches almost everyone. It is rapidly expanding and becoming socially ever-more powerful, but is simultaneously facing a crisis of credibility. In Behind a Billion Screens, Nalin Mehta looks closely at how television works in India, how TV channels make their money - or not - and what this means for the cacophony that appears on our screens. Given that television is a strategically vital social gateway for power, he also probes the ownership of television networks - politicians, corporations, real-estate tycoons - and tells us why this matters. Based on extensive research and wide-ranging conversations with industry leaders, channel heads, policy makers and politicians, this is a comprehensive report on the state of the Indian television industry, how it is shapeshifting in response to the ferment of mobiles and social media and its vital role in the wider Indian story. Everybody watches television, everybody has an opinion on it and everybody claims to have solutions, but Mehta brings new research and understanding to illuminate a topic that often raises a lot of heat and smoke but little light. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Television broadcasting |
| -- | Television broadcasting--Social aspects |
| -- | India |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Introduction by Shankar, Uday |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | Garrison Public Library Multan | Garrison Public Library Multan | General Stacks | 2017-04-18 | CRV/GPLM/12/2016 | 1116.00 | 384.550954 M498B 2015 | 35723 | Books |